Mercedes CLA Advertisement

June 7, 2013 § Leave a comment

I hate the filmmaking, I hate the style, I hate the ad. The reason I post this though is the form of advertising video and its prevalence in today’s marketing. While the film is clearly paid for by Mercedes and heavily planned, the jumping narrative and ad-hoc filming style tries to suggest the actor is more of a reporter simply ‘experiencing’ this car he’s been given in the most spontaneous way possible.

I want to mention also, does Mercedes’ client base such that they would respond to a twenty-something skateboarding around the planet alongside their car? I don’t get it. But, still worth a post as this kind of advertising (the kind that approaches a reality porn temperament) is insidiously becoming the center-point of many advertising campaigns.


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